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These California Farmers Want You to Think About Coffee the Way You do Wine
Jay Ruskey, cofounder and CEO of California’s Frinj Coffee, wants us to think about coffee as we do wine. For 20 years, he’s been perfecting the art of coffee growing in an unlikely place—California—and now you can taste that place […]
Coffee from California? Sip happens!
California’s central and southern coasts are best known for their abundant berry, avocado, and citrus production, but Good Land Organics owner Jay Ruskey would like to add coffee to the list. What began as a small test crop over 20 […]
Gastropod looks at food through the lens of science and history.
If you hopped in a time machine for a cup of coffee from a 17th-century London coffeehouse, you would probably be a bit disappointed by their stale, bitter brews. We told you the story of how coffee jumped from its […]
Grounds for Revolution: The Stimulating Story of How Coffee Shaped the World
About 400 years ago, a dark and mysterious stranger arrived in Europe and sent the jitters—really, shock waves—through society. That newcomer was the coffee bean, and it’s hard to overstate its effects on the world. From its early days as […]
Frinj Coffee out to make California the next leader in coffee farming
At Good Land Organics in Goleta, between miles of dragon fruit and avocado trees, are hundreds of coffee trees. For owner Jay Ruskey, this was an experiment that began over 20 years ago. Coffee had never been cultivated so far […]
California-Grown Coffee at California Prices
Beans cultivated in the Golden State produce $18 cups of joe — as pricey as a glass of fine Napa Cabernet Sauvignon With coffee shops seemingly on every block, there’s little question that California is one of the world’s biggest […]
California is Growing High-Quality Gesha & It’s Selling Out
More than 70 farms are putting in the extra work to successfully grow three varieties of Gesha in California. Every day, farm owner Mike Masino steps outside into a sweet aroma coming from his steep farm terrain of blooming coffee […]
Can California Correct Coffee?
One Goleta Farmer’s Fight to Make the Bean Business Better for All When Jay Ruskey the farmer started talking like Jay Ruskey the tech entrepreneur one morning last June, I started wondering whether he’d put something else in my coffee. […]
Due to climate change, coffee beans are now growing in California
Climate change is having an impact on coffee production around the world. In the latest edition of our TODAY Climate series, Al Roker visits a farm in Southern California where climate change has made it possible for farmers to grow […]
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