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Will Southern California be the ‘Napa Valley of Coffee’ ?
It’s a Sunday afternoon at the San Francisco Coffee Festival at Fort Mason, and Jay Ruskey, founder of Frinj Coffee, is standing at his booth in front of a row of lush green plants wrapped in burlap. He picks up […]
Farming in Three Dimensions
“I see systems. That’s why I like surfing. Surfing has all these moving dynamics: reefs, currents, wind, waves, people.” This is the answer I got when I asked farmer and agricultural innovator, Jay Ruskey, what makes him a good farmer. […]
The Joy Of Growing Coffee As A Houseplant
The houseplant industry is one of the few industries that millennials have not been accused of killing. Plants provide all sorts of benefits, from feeling calmer to purifying your air. Most houseplants are native to tropical or subtropical climates. When […]
On The Growing California Coffee Movement
It’s not common to see Oceanside, San Diego, or Santa Barbara, California, listed as the growing region on a bag of coffee—yet. But it might not be long before California-grown coffee is on the shelves of specialty shops and national […]
Western Innovator: Helping farmers grow coffee
Over 20 years ago, a University of California farm adviser had an idea: to find new, viable, value-added crops that would benefit farmers. His answer: coffee. “Coffee was part of that experience,” said Jay Ruskey, founder of Good Land Organics, […]
These California Farmers Want You to Think About Coffee the Way You do Wine
Jay Ruskey, cofounder and CEO of California’s Frinj Coffee, wants us to think about coffee as we do wine. For 20 years, he’s been perfecting the art of coffee growing in an unlikely place—California—and now you can taste that place […]
Coffee from California? Sip happens!
California’s central and southern coasts are best known for their abundant berry, avocado, and citrus production, but Good Land Organics owner Jay Ruskey would like to add coffee to the list. What began as a small test crop over 20 […]
Gastropod looks at food through the lens of science and history.
If you hopped in a time machine for a cup of coffee from a 17th-century London coffeehouse, you would probably be a bit disappointed by their stale, bitter brews. We told you the story of how coffee jumped from its […]
Grounds for Revolution: The Stimulating Story of How Coffee Shaped the World
About 400 years ago, a dark and mysterious stranger arrived in Europe and sent the jitters—really, shock waves—through society. That newcomer was the coffee bean, and it’s hard to overstate its effects on the world. From its early days as […]
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