FRINJ theory: Goleta-based coffee company expands
Jay Ruskey, CEO and founder of Frinj Coffee, pours a cup of coffee meticulously. He measures the grounds and the water to get the perfect cup.
California may seem like an odd place to grow coffee.
But it once was weird to make wine here, and if Jay Ruskey gets his way, coastal Southern California may become coffee country too.
His company, Frinj Coffee, is closer to a winery experience with a couple new developments.