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Archives: News

January 06, 2022

Frinj Coffee out to make California the next leader in coffee farming

At Good Land Organics in Goleta, between miles of dragon fruit and avocado trees, are hundreds of coffee trees. For owner Jay Ruskey, this was an experiment that began over 20 years ago. Coffee had never been cultivated so far […]

November 28, 2021

California-Grown Coffee at California Prices

Beans cultivated in the Golden State produce $18 cups of joe — as pricey as a glass of fine Napa Cabernet Sauvignon With coffee shops seemingly on every block, there’s little question that California is one of the world’s biggest […]

November 05, 2021

California is Growing High-Quality Gesha & It’s Selling Out

More than 70 farms are putting in the extra work to successfully grow three varieties of Gesha in California. Every day, farm owner Mike Masino steps outside into a sweet aroma coming from his steep farm terrain of blooming coffee […]

November 04, 2021

Can California Correct Coffee?

One Goleta Farmer’s Fight to Make the Bean Business Better for All When Jay Ruskey the farmer started talking like Jay Ruskey the tech entrepreneur one morning last June, I started wondering whether he’d put something else in my coffee. […]

November 03, 2021

Due to climate change, coffee beans are now growing in California

Climate change is having an impact on coffee production around the world. In the latest edition of our TODAY Climate series, Al Roker visits a farm in Southern California where climate change has made it possible for farmers to grow […]

October 28, 2021

Jay Ruskey, the Eternal Optimist, of FRINJ Coffee Talks Climate Change

“Coffee is turning out to be quite a cosmic issue–and the way it’s grown, marketed, and consumed has implications for the environmental health of the world.” –Russell Greenberg, Director of the Smithsonian Migratory Bird Center (1996) That quote is from […]

October 22, 2021

Move over, Hawaii: California is revolutionizing coffee in the US

Farmer and agronomist Jay Ruskey defines fringe as being “on the edge, but still connected.” To tailor and apply the term to his burgeoning Southern California network of coffee farms, he aptly decided to change the spelling to FRINJ. “We’re […]

October 20, 2021

Adapting to climate change, farmers hope to put California-grown coffee on map

While the majority of Americans start their day with a coffee, far less know how the commodity reaches their cup. “From a food production standpoint, this is one of the most complicated food items we consume on a daily basis,” […]

October 18, 2021

Coffee talk: Get to know the beans and the brews

According to the National Coffee Association, coffee holds rank as the most popular beverage in America, with 58% of residents choosing it daily over tea, water, juice and soda, but how much do you really know about your cup of […]