Good Land Organics:
Jay Ruskey

Good Land Organics is the first commercial coffee farm in California.

It is nested in the hills above Goleta, CA, overlooking a majestic view of the Pacific Ocean. Jay Ruskey began farming this land over 25 years ago, and now this organic farm is layered with over a dozen subtropical and exotic crops, contributing to both its diversity and charm. Seasonal fruit can be purchased on Good Land Organic’s online store.

Coffee was first attempted as an experiment in 2002, but this crop quickly won the attention of both Jay and the world for its success. After years of trial and error, Jay identified a replicable farming system that consistently produced high-quality delicious coffee. In 2011, he decided to share this crop with farmers across Coastal Southern California. Through his new venture, FRINJ Coffee, Jay and his team are leading the way for California to become the world’s next producing coffee region.

Good Land Organics is now the flagship coffee farm and headquarters of FRINJ Coffee. Inc. It is home to over a dozen Coffea arabica varietals which are also the parent plants for our breeding program.

Mraz Family Farms:
Jason Mraz

Back in 1999, Jason started his music career singing in coffee shops. Although he’s graduated to much larger venues all over the world, he still finds comfort in neighborhood coffee shops when he’s lucky enough to have downtime on the road.

In 2004, Jason purchased land in North County San Diego in the historically agriculture-rich region of San Luis Rey Valley, first farmed in the 18th century by Spanish explorers. He intended to start a compound to serve as a home to musicians and artisans to cultivate music, community, and craft. After a decade of stewardship and good farming practices, the land became affectionately known as the Mranch, blossoming into an organic, multi-layered food forest. In 2015, with the help of family and friends, Mraz Family Farms was established to produce a diverse array of organic fruits in a sustainable and conscientious fashion. At that time, they planted their first coffee trees and teamed up with FRINJ Coffee to grow high-quality, single-origin varietals for serious coffee enthusiasts.