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November 05, 2021 | Barista Magazine

California is Growing High-Quality Gesha & It’s Selling Out

More than 70 farms are putting in the extra work to successfully grow three varieties of Gesha in California. Every day, farm owner Mike Masino steps outside into a sweet aroma coming from his steep farm terrain of blooming coffee […]

November 04, 2021 | Santa Barbara Independant

Can California Correct Coffee?

One Goleta Farmer’s Fight to Make the Bean Business Better for All When Jay Ruskey the farmer started talking like Jay Ruskey the tech entrepreneur one morning last June, I started wondering whether he’d put something else in my coffee. […]

November 03, 2021 | The Today Show

Due to climate change, coffee beans are now growing in California

Climate change is having an impact on coffee production around the world. In the latest edition of our TODAY Climate series, Al Roker visits a farm in Southern California where climate change has made it possible for farmers to grow […]

October 28, 2021 | Roast! West Coast

Jay Ruskey, the Eternal Optimist, of FRINJ Coffee Talks Climate Change

“Coffee is turning out to be quite a cosmic issue–and the way it’s grown, marketed, and consumed has implications for the environmental health of the world.” –Russell Greenberg, Director of the Smithsonian Migratory Bird Center (1996) That quote is from […]

October 22, 2021 | Field and Feast

Move over, Hawaii: California is revolutionizing coffee in the US

Farmer and agronomist Jay Ruskey defines fringe as being “on the edge, but still connected.” To tailor and apply the term to his burgeoning Southern California network of coffee farms, he aptly decided to change the spelling to FRINJ. “We’re […]

October 20, 2021 | The Denver Channel

Adapting to climate change, farmers hope to put California-grown coffee on map

While the majority of Americans start their day with a coffee, far less know how the commodity reaches their cup. “From a food production standpoint, this is one of the most complicated food items we consume on a daily basis,” […]

October 18, 2021 | Field and feast

Coffee talk: Get to know the beans and the brews

According to the National Coffee Association, coffee holds rank as the most popular beverage in America, with 58% of residents choosing it daily over tea, water, juice and soda, but how much do you really know about your cup of […]

October 08, 2021 | Monocle

Eureka 265: Frinj Coffee

Jay Ruskey is the founder of Frinj Coffee, a company he started on his family’s Santa Barbara farm with the aim of helping to make California the next speciality coffee growing hotbed. In 2002 the farmer and agronomist planted a […]

October 01, 2021 | USA Today

Is your coffee made in the US? Not likely, but that could change

The U.S. consumes and imports more coffee than any other country in the world. But could a nation full of coffee drinkers ever grow a significant portion of its own here? Maybe. In California, there’s a domestic coffee farming initiative […]