Southern California farmers push their lands to the limit, looking to reimagine the typical cup of coffee.

In the mornings, it’s a necessity. That hot kick of coffee beans brewed with boiling water is how many of us start our days. It’s the most popular beverage in the United States, and why shouldn’t it be?

It boosts your energy, improves concentration and there’s even studies that it can improve your overall health. Nearly 62% of Americans drink a cup a day and that number is on the rise. It’s a billion-dollar industry, but in the countries that most enjoy a fresh brew, they can’t grow the delicious beans used in the process.