
Goleta-based FRINJ is redefining California’s coffee market
Santa Barbara, with its rustic atmosphere and strong sense of community, is the perfect breeding ground for transforming the coffee industry. Locally based FRINJ Coffee is the first to produce a thriving coffee crop in California, proving that the climate of the tropics does not define the limits of the industry. “The goal of brewing is to optimize flavor for a personalized experience,” Jay Ruskey, owner and founder of FRINJ, explains as he pours over a light roast blend with hints of geisha florals and tangerine; just to my liking.