On the Frinj: A Chat with Jay Ruskey About California-Grown Coffee
A mere few decades ago, specialty coffee was considered something of a fringe market. Yet as its market share has grown, so too have specialty coffee’s own fringes, especially at the very highest end.
Despite the ongoing price crisis and a 2020 pandemic affecting producers and consumers at large, the demand for what is perceived to be the most special of specialty coffees continues to hold strong, if recent auction results from sources such as Cup of Excellence or Best of Panama are any indication.
One company that has been operating at the fringiest of specialty’s coffee fringes is Frinj Coffee (styled by the company as FRINJ), the three-year-old agricultural venture offering California-grown coffee.