Can Coffee Grow to be Next Cash Crop in California?
Without a doubt, coffee is one of the most consumed beverages on the planet. Estimates indicate well more than 2 billion cups are downed every day. The plants that provide coffee beans typically thrive in the tropical climates of Guatemala, Costa Rica, Colombia, Brazil, Hawaii, and Indonesia. But what about California? Jay Ruskey, a farmer, agronomist, as well as President and CEO of Goleta, CA-based Frinj Coffee, is proving that coffee can flourish in the coastal pockets of the Golden State, too.