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Archives: News

March 08, 2022

Gastropod looks at food through the lens of science and history.

If you hopped in a time machine for a cup of coffee from a 17th-century London coffeehouse, you would probably be a bit disappointed by their stale, bitter brews. We told you the story of how coffee jumped from its […]

February 21, 2022

Grounds for Revolution: The Stimulating Story of How Coffee Shaped the World

About 400 years ago, a dark and mysterious stranger arrived in Europe and sent the jitters—really, shock waves—through society. That newcomer was the coffee bean, and it’s hard to overstate its effects on the world. From its early days as […]

January 06, 2022

Frinj Coffee out to make California the next leader in coffee farming

At Good Land Organics in Goleta, between miles of dragon fruit and avocado trees, are hundreds of coffee trees. For owner Jay Ruskey, this was an experiment that began over 20 years ago. Coffee had never been cultivated so far […]

November 28, 2021

California-Grown Coffee at California Prices

Beans cultivated in the Golden State produce $18 cups of joe — as pricey as a glass of fine Napa Cabernet Sauvignon With coffee shops seemingly on every block, there’s little question that California is one of the world’s biggest […]

November 05, 2021

California is Growing High-Quality Gesha & It’s Selling Out

More than 70 farms are putting in the extra work to successfully grow three varieties of Gesha in California. Every day, farm owner Mike Masino steps outside into a sweet aroma coming from his steep farm terrain of blooming coffee […]

November 04, 2021

Can California Correct Coffee?

One Goleta Farmer’s Fight to Make the Bean Business Better for All When Jay Ruskey the farmer started talking like Jay Ruskey the tech entrepreneur one morning last June, I started wondering whether he’d put something else in my coffee. […]

November 03, 2021

Due to climate change, coffee beans are now growing in California

Climate change is having an impact on coffee production around the world. In the latest edition of our TODAY Climate series, Al Roker visits a farm in Southern California where climate change has made it possible for farmers to grow […]

October 28, 2021

Jay Ruskey, the Eternal Optimist, of FRINJ Coffee Talks Climate Change

“Coffee is turning out to be quite a cosmic issue–and the way it’s grown, marketed, and consumed has implications for the environmental health of the world.” –Russell Greenberg, Director of the Smithsonian Migratory Bird Center (1996) That quote is from […]

October 22, 2021

Move over, Hawaii: California is revolutionizing coffee in the US

Farmer and agronomist Jay Ruskey defines fringe as being “on the edge, but still connected.” To tailor and apply the term to his burgeoning Southern California network of coffee farms, he aptly decided to change the spelling to FRINJ. “We’re […]